Nautical new site for the Captain’s Club

Tuesday 24th November 2015

 

The hotel:

Captain’s Club is a 4-star hotel located in Christchurch, Dorset. Situated on the River Stour, it boasts 29 rooms and suites with an award-winning restaurant and bar, a fully-equipped spa with treatment rooms and a hydrotherapy pool. With two large function rooms with waterside views, Captain’s Club is a popular location for both weddings and corporate events.

The story:

Captain’s Club Hotel and Spa is located in Christchurch, Dorset, on the River Stour. It isn’t every day you stay in a hotel with its own boat, ready to privately ship you off for an hour, or a day. It was important to both us and our client to highlight the hotel’s waterside location and other nautical features, which we highlighted through clever copy and intelligent design – using nautical word play, full screen imagery, and illustration.
With an award-winning restaurant and bar, and fully equipped spa, this hotel is the ideal place for a light lunch or a sophisticated evening of cocktails, a day to treat yourself or a night of indulgence. Creating dynamic content was therefore central to the design of the website. This means that the imagery within the website will change not just for mobile devices and desktops, but also according to the time of day, increasing conversion rate considerably.