Black Swan Branding

The Black Swan Hotel, in Helmsley, North Yorkshire appointed Journey to develop their brand identity and capture the distinctive character of the hotel.

The Journey team worked to develop a sophisticated humour behind the brand coupled with a bold colour palette. The concept of ‘beautifully different’ was created from the uniqueness of a black swan, which reflected the personality of the hotel perfectly.

Journey developed individual sub-brand identities for each area of the business and introduced a confident and creative copywriting theme to reinforce the brand concept.

What you've come back to us with is fantastic and we are delighted with what you have done for us.”

Jayne Potter, Marketing & Events Manager