Horn of Plenty Campaign

Horn of Plenty appointed Journey to drive more direct bookings over the course of two months.

The offer was targeted at their existing customer base and couples who are 30+, looking for a romantic getaway. A creative concept based on indulgence was implemented through a conversion optimised landing page and pop-up on the main website to help drive traffic. Specific offer codes were created for the booking engine with Adwords and Facebook channels used to drive conversion.

Within 4 weeks Journey had helped to generate over £16k in revenue and increased traffic to the website by 74%.

Choose your indulgence campaign

Campaign Statistics

22

Additional bookings in first week

74%

Website traffic increase

£16.4K

Revenue generated in 4 weeks