Horn of Plenty appointed Journey to drive more direct bookings over the course of two months.
The offer was targeted at their existing customer base and couples who are 30+, looking for a romantic getaway. A creative concept based on indulgence was implemented through a conversion optimised landing page and pop-up on the main website to help drive traffic. Specific offer codes were created for the booking engine with Adwords and Facebook channels used to drive conversion.
Within 4 weeks Journey had helped to generate over £16k in revenue and increased traffic to the website by 74%.