Hotel Campaigns

Hotel Campaigns

Taking your commercial needs as our starting point, we’ll create campaigns that excite and entice. Whether you’re looking to retarget previous guests, or find new ones, we’ll use our marketing expertise to suggest creative routes to revenue. Using a mix of on and offline media, we guarantee a demonstrable level of success and boost to your bottom line.

We deliver targeted campaigns in response to specific hotel marketing challenges.

Multi-channel

Maximising results

Let us design, develop and execute perfectly targeted marketing campaigns that drive guests to your property. Using a mix of on and offline media, we conceive inspiring ideas that will convert lookers into bookers, all the while providing you with a measurable return on your investment.

Channels used are tailored to your target audience, and the type and purpose of the campaign. We always advocate using a multi channel approach – for example utilising social media, direct mail, email marketing, banner retargeting, Facebook ads or press adverts.

Enquire about multi-channel marketing campaigns
  • Social media
  • Direct mail
  • Banner retargeting
  • Facebook ads
  • Email marketing
  • Press adverts

Latest statistics

Our results for a recent campaign for The Black Swan

£100k+

Revenue generated

339

Bookings generated

1066%

Return on investment

Print collateral

The devil's in the detail

First impressions count and for many, that is still a quality piece of printed collateral. From menus and table talkers, to brochures and bill wallets, whatever your collateral requirements, we will create inspiring designs that are on brand, and on message, for your current and prospective guests. With direct access to every printing technique, we can deliver luxury finishes and bespoke designs to make sure that your collateral provides a memorable and long lasting impression.

Enquire about print collateral
  • Brochures
  • Menus
  • Stationery
  • Door hangers
  • Bill wallets
  • Promotional materials

Multi-channel campaign planning

Luxury market expertise

Measurable creative campaigns

Audience targeted marketing

Direct mail

Targeted messaging

Direct mail allows you to target individual customers more effectively than general ad or press campaigns, making it more valuable when you are targeting multiple demographics. Sending directly to both prospective and previous guests, due to high levels of personalisation can encourage brand loyalty and enhance the guest experience. If they feel they matter to you, they are more likely to keep coming back.

Enquire about direct mail campaigns
  • Customer engagement
  • Targeted marketing
  • Brand loyalty

Email marketing

Measurable success

A cost effective way of reaching a truly targeted audience is through email marketing, but with so many companies competing to be heard, your e-marketing has to be savvy, and sought after if it’s going to be successful. We can design and write engaging emails that are personal and relevant to your audience. Not only that but we can accurately measure success, and act quickly to create topical communications for instant results.

Enquire about email marketing
  • Personalised content
  • Bespoke Design
  • Cost effective
  • Measure success

Advertising & digital media

Focus your message

Printed ad campaigns are as old as the newspaper, and there’s a good reason they’re still going. Millions of people read newspapers and magazines every day, and we can help you to target the right publications to get your latest offer out there to your demographic. Our experienced PR team can also provide press releases and social media support for online content. We also work with Facebook Ads and Google Adwords to promote your products and services across the web.

Enquire about advertising and digital media
  • Press releases
  • Online advertising
  • Press advertising
  • Multi-channel

We were managing five relationships with different agencies to support us with print, design, SEO, digital and social media. Since moving to Journey, it's streamlined our investment and increased results.

James Parker, Group Operations Director, Tregenna Castle Hotel

Social media

Engage your audience

Social media is at the forefront of digital advertising. Presenting, across a variety of platforms, the opportunity to sell your brand and interact with guests, social media is one of the most valuable tools available to you. We can help you to construct social media content calendars, ensuring consistency throughout the campaign, and in conjunction with data dashboards, can use analytics and reporting to help you target the right audience for your hotel.

Enquire about social media
  • Social targeting
  • Audience engagement
  • Analytics & reporting

ROI tracking

Visible results

We use data from Google analytics and your PMS system to monitor and report on the success of your campaigns. We can look at information such as where in, or out of, the country your guests are travelling from, what pages they spend most time on, which pages of your site get the most traffic etc to determine how to move forward with your campaigns and develop a strategy.

Enquire about ROI tracking
  • Effective campaigns
  • Target marketing
  • Google Analytics
  • PMS systems

Talk to us about creating Hotel Campaigns to address specific
occupancy and revenue needs. Call us on: 01242 682050